Creating a Souls Persona

  • What is Souls Persona
  • How is souls persona useful for my digital ministry 
  • What are the ways to draft a souls persona for my digital ministry
  • How do I use souls persona to set goals for our church online 
  • Creating of souls persona that aligns with my church or ministry goals and vision

The name souls persona was coined using the term ‘Buyer Persona’. This is a  word used by HubSpot to represent a targeted audience of prospective buyers

According to HubSpot, “a buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. It’s essentially a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person.”

If the buyer persona is targeted to buyers and businesses then the Souls persona will be targeted to souls in the digital world.

Who is this Course For?

  • Ministers of God who want to Take Jesus Digital 
  • All Christians who have the flair for talking about Christ in the digital world
  • All Christian Creatives 
  • All Digital Ministers

What is Souls Persona
Why is Souls Persona Important for your Digital Strategy
How to Create a Souls Persona
Applying Souls Persona to Digital Strategies

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Creating a Souls Persona