Xephas Christian Academy is an all-inclusive community of learning for Christian creatives and digital ministers. We equip Christians with effective skills to Take Jesus Digital
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Creating a Souls Persona
- What You Will Learn?
- What is Souls Persona
- How is souls persona useful for my digital ministry
- What are the ways to draft a souls persona for my digital ministry
- How do I use souls persona to set goals for our church online
- Creating of souls persona that aligns with my church or ministry goals and vision
The name souls persona was coined using the term ‘Buyer Persona’. This is a word used by HubSpot to represent a targeted audience of prospective buyers
According to HubSpot, “a buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. It’s essentially a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person.”
If the buyer persona is targeted to buyers and businesses then the Souls persona will be targeted to souls in the digital world.
Who is this Course For?
- Ministers of God who want to Take Jesus Digital
- All Christians who have the flair for talking about Christ in the digital world
- All Christian Creatives
- All Digital Ministers
1
What is Souls Persona
2
Why is Souls Persona Important for your Digital Strategy
3
How to Create a Souls Persona
4
Applying Souls Persona to Digital Strategies
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